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The carmaker who turns off the light bulb forever: the explanation for the bad news

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Reinvigorating the brand was a key strategy for former Nissan President Carlos Ghosn, who wanted to expand into emerging markets, but sales never reached optimistic forecasts. Datsun, which was revived in 2013 as a low-cost brand for developing markets, has died entirely, except for the name, after Nissan’s parent company withdrew global production. The last […]

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